Val Morgan Digital to represent BuzzFeed

Val Morgan Digital has signed a multi-year content licensing agreement to represent BuzzFeed, Tasty and BringMe in Australian and New Zealand.

The addition of BuzzFeed and Tasty will see Val Morgan Digital's total audience be propelled to 4.8 million from 3.7 million, speaking to 14-39 year olds – making it the third largest online media publisher in the country, according to IPSOS Iris data.

As part of the deal, BuzzFeed staff will move over to Val Morgan Digital. The companies will work together to expand BuzzFeed and Tasty’s advertising offering, editorial footprint and expansion into events, audio and product licensing.

Richard Alan Reid, EVP and head of studio & international at Buzzfeed Inc, said the strategic partnership marks an important milestone in BuzzFeed's evolution.

"Including BuzzFeed’s brands in the Val Morgan Digital portfolio will unlock new exciting business opportunities and drive growth," said Reid.

"We believe that Val Morgan Digital is the ideal local media player to take BuzzFeed and Tasty to the next level in Australia and New Zealand."

Amanda Bardas, publisher of Val Morgan Digital, said the addition of these two brands and their talented teams will enhance Val Morgan Digital's existing portfolio with an unbeatable local video and social content offering.

"I’m excited to welcome everyone to the VMD family," said Bardas.

"As the internet’s #1 most viewed food brand reaching 5 million total Australian users per month across social, Tasty has all the right ingredients to open a new opportunity for the retail and FMCG category.”

Val Morgan Digital will represent Tasty and BuzzFeed effective immediately while working through the integration of the team.