Val Morgan Digital partners with Audigent on first-party data

By AdNews | 20 May 2024

Val Morgan Digital has partnered with Audigent, a data platform that unlocks first-party data to maximise cookie-less addressability for advertisers. 

Val Morgan Digital is now using Audigent’s data management platform for audience insights and activation across its network of sites, gaining access to both endemic and non-endemic audience information that can help build audience products that appeal to advertisers. 

Val Morgan Digital also now has access to Audigent’s curation platform (SimplePMP) to pair data with inventory. 

Val Morgan Digital's national sales director, Liam O’Meara, said where Audigent helps Val Morgan Digital is gathering insights from all its on-site visitors and helping the publisher to activate them across its portfolio of sites. 

“We've been very proactive with solving the challenge of moving into a cookieless world. Now, we have added potency across our inventory to match advertisers with the audiences they want to reach and deliver better outcomes," he said. 

“Not only are we effectively reaching the right audiences, but we've also empowered brands to target their desired audience across our suite of brands. This comprehensive approach ensures that advertisers maximise the impact of their campaign." 

Audigent's chief commercial officer, Jake Abraham, said publishers like Val Morgan have access to an incredible amount of first-party consumer insights that are incredibly powerful for advertisers today and into the future.

“This partnership will enable Val Morgan Digital to unlock the value of a next-gen DMP and yield meaningful value for their web properties and advertisers alike," he said."

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