Unltd creates its own tea brand

Chris Pash
By Chris Pash | 14 October 2020
Little Colossus board members.

The Australian media and creative industry announced the launch of a public facing social enterprise, Little Colossus, which will have its own range of hot and cold tea.

Little Colossus, which will start distribution in the first quarter of 2021, will be 100% owned by the industry’s social purpose organisation, UnLtd, with proceeds to improving the mental health of young Australians.

The board of Little Colossus is chaired by Kerry McCabe, founder of UnLtd and CEO of AthletesVoice.

“Mental fitness is the biggest concern facing young Australians today and suicide remains the biggest killer of precious young lives in this country," says McCabe.

"As evidenced by UnLtd’s success over the past 15 years, when our industry comes together behind a cause, great things happen.

"It’s hugely exciting that for the first time, our industry has decided to direct its power and talent towards creating and marketing consumer products, to fund programs that improve the lives and futures of young people.”

Jenni Hayward, previously head of events at UnLtd, has been appointed the general manager of Little Colossus.

“Through the work we’ve done at UnLtd and in my personal life, I’ve seen first-hand the devastating impact untreated mental ill-health and suicide can have," she says.

"We also know that consumers, especially the younger generation, are looking for products with purpose. We are so excited to bring consumers an easy way to make a difference and help improve the mental health of young Australians.”

The other Little Colossus directors are: Jenny Williams, CMO, ADMA; Fabio Buresti, Chief Strategy Officer, The Monkeys; Hannah Spilva, Founder, LVLY; Nic Halley, Founder, Mindbox; Kat Dunn, Board Member and former CEO, Grameen Australia; Paul Connell, CMO, Naked Wines; Ellie Rogers, Agency Director ANZ, Facebook; Michael Stephenson, Chief Sales Officer, Nine; Marlee Silva, Founder, Tiddas 4 Tiddas; Justin Graham, CEO, M&C Saatchi; Mark Britt, Co-Founder, iFlix; Carolyn Fox, Investor Relations, Pacific Equity Partners; Rachel Tikey, Commercial Director, Pedestrian and Chris Freel, CEO, UnLtd.

Little Colossus corporate partners, in addition to those represented by directors, include OMD as media agency partner, The Monkeys as creative partner, Maud as branding and design partner, One Green Bean as PR and communications partner, We Are Social as social media partner, FJORD as CX partner, Accenture Interactive as technology partner, Venture Consulting as strategy partner and Allen & Overy as legal partner.

Michael Stephenson, chief sales officer at Nine, says Little Colossus is an excellent example of what can be achieved when the industry comes together.

"Not only will we be launching an innovative new product, but our range of teas will raise funds to help improve youth mental health. It’s fantastic seeing people and companies from across our industry supporting the launch of the product and working together for the greater good," he says.

Jenny Williams, CMO at ADMA: “As a mum, protecting the mental wellbeing of our children and young people is something that is extremely close to my heart and I’m proud to take part in something that will make a massive difference to so many young people.”


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