Twitter's super charged revenue growth

Chris Pash
By Chris Pash | 23 July 2021

Social media company Twitter posted a 74% surge in revenue to $US1.19 billion for the June quarter, a better-than-expected performance following the 2020 pandemic year.

Total advertising was up 87% to  $US1.05 billion. International ad revenue was $491 million, up 76%. 

"We delivered better-than-expected performance across all major products and geographies while growing our audience,” says Ned Segal, Twitter’s CFO.

“We continued to make significant progress on our direct response and brand products with updated ad formats, improved measurement, and better prediction.

"We are driving more value for advertisers with our strong push into performance-based advertising and expanded offerings for small and medium-sized businesses.”

Monetizable Daily Active Usage 

Average mDAU was 206 million, an increase of 11%, mainly driven by ongoing product improvements and global conversation around current events.


Twitter says: "Given our execution and confidence in our strategy as we enter the second half of the year, we’re updating our outlook for expense growth and revenue.

"We now expect headcount, along with total costs and expenses, to grow 30% or more for the full year of 2021 with
a focus on engineering and product.

"As you’d expect, incremental headcount investments in 2021 will flow into our annual expense base in 2022. We continue to expect total revenue to grow faster than expenses in 2021 — assuming the global pandemic continues to improve and that we continue to see modest impact from the rollout of changes associated with iOS 14.5.

"How much faster will depend on various factors, including our execution on our direct response roadmap and macroeconomic factors."

Q2 numbers:

twitter q2 2021

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