TV advertising market revenue falls nearly 8% in FY23

By AdNews | 14 August 2023

The TV advertising market, which includes metropolitan free-to-air, regional free-to-air, and Broadcaster Video on Demand (BVOD) excluding SBS, recorded combined revenue of $3.6 billion for the year to 30 June 2023, down 7.9% compared to the same period ending 30 June 2022, according to numbers released by industry body ThinkTV.


Performance by sector


6 months to Jun 23

% change YOY

12 months to Jun 23

% change YOY

Commercial FTA





Metro FTA





Regional FTA











In the June half, TV advertising revenue was $1.6 billion, a decrease of 11.8% when compared to the same period ending 30 June 2022.

Total revenue for the metropolitan free-to-air networks was $1.1 billion for the six months to 30 June 2023, down 15.3% compared to the same period last year. For the 12 months, metropolitan free-to-air advertising revenue was $2.5 billion, down 10.6%.

Investment in BVOD platforms 7plus, 9Now and 10 Play saw revenue increase 6.9% to $188 million for the six months to 30 June 2023. BVOD revenue for the total financial year was $391 million, up 6.1 per cent year-on-year. 

ThinkTV CEO Kim Portrate said it has been a challenging 12 months for advertisers, broadcasters, and consumers alike which is reflected in these figures.

"Yet, despite the economic headwinds the wider industry faces, BVOD growth continues," she said.

“These results show that even as budgets contract, marketers continue to invest in all forms of today’s television, a testament to its reach, targeting and effectiveness. This reinforces the power of Total TV to drive business outcomes.”

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