Advertising network The Performance Network (TPN) has launched a co-registration option for the publishers of its websites, which allows third party advertisers to buy consumer information from the site.
Co-registration is a method of online lead generation where consumers opt-in for third party offers. After they opt-in, their information is given to the third-party advertisers, while the consumers do not actually leave the site.
Advertisers pay the site for every time a consumer opts in.
TPN head Jaysen Du Plessis said: "Advertisers are only paying for actual leads they receive rather than paying per ad impression or per click.
"One of the most frequently asked questions we get from publishers is how can they make more money from their site. Co-registration is a great solution as publishers can earn money on a variety of offers being made on their site and the consumer does not even leave their website."
Leads provided to advertisers via co-registration might include email addresses, phone numbers or addresses.
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