Town Square moves to Melbourne’s laneways

By AdNews | 2 April 2024
Brendan Day, ECD, Jeff Malone, chief strategy officer and Alison Ray, general manager.

Melbourne independent creative agency Town Square has moved to the city’s famous laneways ahead of its 20th anniversary this year.

After a decade at the historic 130-year-old converted bluestone St Matthew’s Church Hall in Prahran, Town Square has moved to 18 Oliver Lane just off Flinders Lane in the foodie Paris end of Melbourne.


Building exterior.

Town Square’s new office has its own heritage, having been designed by Sir John Monash and built by David Mitchell, the father of Dame Nellie Melba who also built the Melbourne Exhibition Buildings.

The new location on the lands of the Wurundjeri Woi-wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin offers a more energy efficient and environmentally friendly space combining architectural character and natural light.

Plus being located in the heart of the city provides the Town Square team who live across greater Melbourne, Geelong and Ballarat, a more convenient location to collaborate.


Town Square founder Danielle Moeller said it’s been our privilege to work together in a building with the rare character and precious heritage of the old St Matthew’s Church Hall on High Street, Prahran.

"But all good things come to an end and this is an opportunity to embrace that change and build Town Square’s future growth as a dynamic and progressive agency in the heart of Melbourne," Moeller said.

“We were drawn to the vibrancy of Melbourne’s CBD and want to play our own small part to help rejuvenate the city centre after many years of quiet streets, empty offices, closed cafes and restaurants.

"Most importantly, while we continue to offer flexible team working, our new location makes it easier for us to come together for the benefit of our people and clients.”


Town Square collaborated with local interior designers Made For and furniture curation stylists Wildflower to reimagine the space with a sense of contemporary playfulness while staying true to the building’s city loft aesthetic. 


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