Tourism Tasmania tenders media account

James McGrath
By James McGrath | 13 February 2015

Tourism Tasmania is searching for a media agency as it seeks to beef up its marketing strategy.

It has put its media buying account out for tender, with a closing date of 4 March, with agencies to compete for a five year contract through to 30 June 2020. The contract kicks off this July.

In a matter listed last week, the body said it was after innovative thinking.

“Tourism Tasmania requires an agency to provide media strategy, planning and buying services across all forms of media that will build on, and add value to, the strategic direction of the communication,” it said in a tender submission outline.

“We seek innovative thinking, a strong understanding of digital media and expertise in driving value added reach with integrated campaigns.”

At the moment, Tourism Tasmania is in the first stage of a procurement process, and it is merely seeking to shortlist agencies.

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