Total news readership in Australia was up 0.9% for the 12 months to March, with 20.5 million Australians consuming news, according to the latest readership figures produced by Roy Morgan for ThinkNewsBrands.
News reaches 97% of the population aged 14+.
Total news represents all news brands across print and digital as well as standalone news websites as one media channel.
While digital is the growth engine for news and the preferred medium for most readers (19.5 million), almost two in three readers (13 million) engage with printed newspaper formats.
ThinkNewsBrands general manager Vanessa Lyons said: “With major national and international news events dominating the headlines in the first three months of this year, including the war in Ukraine, the devastating floods and the upcoming Federal Election, it’s little surprise news readership is up for this period in line with the previous one.
"News continues to solidify the important role it plays in the lives of Australians.”
TOTAL NEWS READERSHIP
|
|
Last 12 months (4 weekly average) |
Change vs. same period last year |
|
Total News - Digital and print |
20.5 million |
+0.9% |
|
News - Digital |
19.4 million |
+2.4% |
|
News - Print |
13.0 million |
-7.0% |
READERSHIP DEMOGRAPHICS
|
Age group |
Last 12 months (4 weekly average) |
% total population |
|
Total all ages |
20.5 million |
97% |
|
14-24 |
3.1 million |
91% |
|
25-34 |
3.6 million |
96% |
|
35-49 |
5.1 million |
98% |
|
50-64 |
4.5 million |
98% |
|
65+ |
4.2 million |
97% |
TOP 10 MOST READ NEWS BRANDS
|
Top 10 news brands (print & digital) |
Last 12 months (4 weekly average) |
Change vs. same period last year |
|
The Sydney Morning Herald |
8.4 million |
-1.8% |
|
The Age |
6.1 million |
1.6% |
|
The Australian |
5.1 million |
-0.6% |
|
The Herald Sun |
4.7 million |
2.5% |
|
WAN (West Australian/Sunday Times) |
4.6 million |
19.4% |
|
The Daily Telegraph |
4.6 million |
-5.3% |
|
The Australian Financial Review |
3.5 million |
6.7% |
|
The Courier-Mail |
3.2 million |
11.0% |
|
The Adelaide Advertiser |
1.7 million |
-2.9% |
|
The Saturday Paper |
1 million |
12.9% |
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