Total News readership increases in all states, reaches 97% of adult population

By AdNews | 28 February 2022
Credit: Markus Winkler

Total News readership was up 0.9% for the 12 months to December w ith growth in all Australian states and territories.

The latest Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period.

The readership figures, produced by Roy Morgan for ThinkNewsBrands, show that Total News reaches 97% of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites.

Readership has grown in all states and territories up 1.8% Western Australia and 1.1% in Queensland while digital news maintains its position of strength with readership of 19.3 million, up 1.5% compared to the same period last year.

ThinkNewsBrands General Manager Vanessa Lyons: “Regardless of which state Australians are living in, whether they were in or out of Covid lockdown or getting back to their daily lives, news continues to remain relevant with readership increasing in every state.

"Wherever you are in the country, whatever your age, news plays a vital role in our lives and the latest readership figures clearly reflect this.”
feb 2022 most read news sites

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