TorchMedia opens the doors for advertisers on Sydney's new light rail

Josh McDonnell
By Josh McDonnell | 12 November 2019

Out of home transit advertising provider TorchMedia has opened the doors for clients to advertise on the soon to launch Sydney CBD and South East Light Rail.

Advertising packages are available from January 2020, following the opening to the public in December 2019.

Sydney’s newest transit asset will take commuters directly through the heart of the Central Business District to the Eastern Suburbs. 

Advertisers on the CBD and South East Light Rail will have direct access to key retail, sporting and entertainment precincts along the line including Circular Quay, George Street, Surry Hills, Moore Park and Randwick Racecourse.

The patronage is expected to over index in OG1s and OG2s with residents in the service area having a median income exceeding $2,000 per week and over 53% being employed in white collar jobs.

“The expanded Sydney Light Rail network creates amazing opportunities for advertisers to access parts of the City and audiences that were previously hard to reach," TorchMedia MD Kirsty Dollisson says. 

“In the next year, the Sydney Light Rail network will become an increasingly important part of how brands target the CBD and surrounds. “ Dollisson adds.

The CBD and South East Light Rail is expected to be a popular new mode of transport especially through the CBD and will be serviced by 60 new trams, coupled to form 30 x 67 metre trams. Trams will have capacity to carry up to 450 passengers each and run every 4 minutes in the peak.

The combined Sydney Light Rail network comprising both CBD and South East and Inner West lines is projected to deliver 34 million passenger journeys annually.

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