Top WooliesX marketer joins Heart Foundation

Pippa Chambers
By Pippa Chambers | 23 March 2018
Chris Taylor

Former Visa and MasterCard marketer and ex-head of marketing for Woolworths' digital and e-commerce team, WooliesX, Chris Taylor, is set to join The National Heart Foundation.

Taylor, who joined WooliesX in 2017 from a head of brand and marketing role at Woolworths Group Financial Services, has more than 20 years' marketing experience, in a career that has seen him hold senior brand marketing, advertising and sponsorship roles.

Heart Foundation National CEO adjunct professor John G Kelly AM, says cardiovascular disease has been identified as a national health priority, and the Heart Foundation is well placed across Australia to play a leading role in the education and research agenda.

Taylor's appointment follows a national search and he will commence his newly created leadership role as general manager, marketing, media and communications, on 26 March.

Taylor will begin the task of developing a single marketing function for the national body for the first time.

"He will enlarge and enhance our team of marketing and media professionals to deliver on our brand goals and support the raising of valuable funds for research to fight heart disease," Kelly says

"There has never been a more important time for the Heart Foundation to increase the awareness of heart health initiatives throughout the community. Heart disease is the single biggest killer of Australians, but many people are unaware of the risks and do not take steps to maintain their heart health - this is particularly the case for younger Australians."

Taylor says he is looking forward to the challenge of applying his marketing experience to help Australians understand the adverse effects of heart disease.

"It's vital we ensure our marketing helps us achieve these important goals in what has become an increasingly competitive not-for-profit landscape," Taylor says.

"It's getting harder to cut through because we are competing for the public's attention with thousands of other charities. This means we need to continually be more sophisticated and creative in the way we use data and our channels to communicate our messages."

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