Entertainment platform TikTok, at its annual World product summit, has unveiled new ad products, including an AI assistant.
TikTok Symphony is a new Creative AI suite that can write a script, produce a video and optimise assets.
Advertisers input assets, budget and goals and the AI will select the best creative asset and find the right audience.
TikTok Shop is getting an update to automate bidding, budgeting, ad management, and creative for TikTok Shop products, while also considering merchant costs — affiliate payouts, ad spend, and platform fees — to help optimise merchant's total return on investment.
Unified Lift is a new tool that measures the performance of TikTok campaigns across the entire decision journey, it combines the power of Brand Lift Studies and Conversion Lift Studies to give businesses a comprehensive view of their total TikTok campaigns' impact.
TikTok is also launching a Media Buying Certification program, to empower digital marketers skills in TikTok advertising.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.