TikTok's Branded Mission connects brands with smaller creators

Tayla Foster
By Tayla Foster | 23 May 2022
Credit: Hello I'm Nik via Unsplash

TikTok has released a ad feature called Branded Mission to make it easier for brands to connect with creators on a smaller-scale.

Branded Missions allows creators to connect with brands and receive a cash payment if their video is chosen. Creators can submit up to three videos, before the brands make a choice about content suitability for ad amplification.

Creators must be over the age of 18 with at least 1,000 followers.

This platform presents itself as an opportunity for micro-influencers and creators to establish a footing in the world of influencer marketing.

TikTok's new feature gives smaller creators who don't  have 10,000 followers the opportunity to be eligible for the TikTok Creator Marketplace, which is where brands connect with creators for branded content.

TikTok said in a blog post:" Branded Mission brings brands closer to communities on TikTok by empowering creators to contribute to a campaign, while giving them the power to boost the top-performing content that resonates with their brand."

"Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions."

Branded Missions are the latest way for creators to monetise on TikTok.The apps creator fund that started in 2020 with $200 million to pay out creators, will expand to $1 billion in the US in 2023.


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