TikTok launches free training for small businesses

Ashley Regan
By Ashley Regan | 12 July 2022
 
Source: Solen Feyissa via Unsplash

TikTok launches Follow Me, a multi-channel educational experience designed to help small-and-medium businesses (SMBs) leverage the power of TikTok to drive real world results.

The six-week program will run from July 11 to August 19 and provide SMBs with resources on how to get started on TikTok and take their small business to the next level.

Follow Me will serve as a guide for SMBs looking to share their stories, build their community on TikTok, and achieve their business goals.

Following a recent TikTok trend which found that that TikTok helped “countless small businesses launch or build their business” the idea for the Follow Me program aims to empower more small businesses to dive into TikTok, so that they can also share their story with the TikTok community and reach their goals.

Starting July 11 small businesses can learn the latest tips from our Small Business Ambassadors, Cassie Sorensen, owner and founder of Tassel Amor and Jacob Zander, owner and founder of Feel Your Soul.

Cassie and Jacob will share their TikTok journeys and provide tips on how to best tap into the power of community and entertainment to drive real business results.

Follow Me will offer different learning roadmaps based on visitors' goals and will invite SMBs to a 6-week email series that will outline the best practices for running their first-ever TikTok campaign and integrate their brand's story into their videos.

This will include a guide to set up a free Business Account, access to the Creative Center for content inspiration, and insights into how TikTok's Ads Manager and Promotion features can be leveraged to further reinforce campaign outcomes.

If you're interested in learning more about what TikTok is and how it can help your small business, sign up for the Follow Me.

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