Independent creative agency Thirst Creative has worked with EDVOS (Eastern Domestic Violence Outreach Service), a specialist family violence organisation, to rename and rebrand the organisation to FVREE - Free from Family Violence.
Thirst Creative facilitated a comprehensive and collaborative stakeholder engagement process that helped uncover the new name and brand direction, inspiring a powerful visual and verbal brand communications platform.
FVREE CEO, Christine Mathieson, said: "Thirst showed a deep yearning to creatively understand our work and purpose.
"They always took the time to ask the right questions about family violence and then learn and listen to provide creative options to land on FVREE as our new name and brand. This was evident in the brand options/solutions provided to us, which we were very much appreciative of.
"We’re incredibly proud of our new brand and believe it will help our organisation reach the next level."
Simon Derham, creative director at Thirst Creative, said: “Sometimes you’re lucky enough to work on a really special project. This was one of those."
"The name FVREE is a wordplay that combines the commonly used family violence acronym 'FV' with the word 'FREE'. The descriptor 'Free from Family Violence' contextualises the name FVREE and together they create a symbol of hope for victim survivors while communicating the organisations vision and ambition for a community free from family violence."
EDVOS grew out of a grassroots community initiative led by women who had experienced family violence and who wanted to assist and support other women and their children. Today, the not-for-profit is a large government-funded organisation working across the continuum of family violence including primary prevention, early intervention, response and recovery.
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