Australian food delivery platform Menulog has appointed Thinkerbell its creative partner following a comprehensive agency review.
The previous creative partner for Menulog was Connecting Plots.
Thinkerbell will deliver a range of services including strategy, creative, earned and owned content.
Adam Ferrier, chief thinker at Thinkerbell, said: “We’ve loved helping Menulog deliver the unexpected and command attention in 2022. It’s one of the strongest brands in Australia, with a brilliant platform and incredibly strong brand assets.
"We look forward to further unleashing the Menulog brand in Australia.”
Simon Cheng, marketing director at Menulog Australia, said: “As an Australian-founded business, we’re looking forward to working with Thinkerbell to really drive value for our local restaurant/business partners and customers, as well as developing ideas that exemplify the Menulog difference.
"Coupled with our focus on consistently expanding our range and quality of service, including grocery, convenience and other exciting new verticals this year, Menulog is in a strong position to continue to deliver growth in 2023.”
Thinkerbell’s appointment comes after a successful 2022 with Menulog, which saw the agency develop a series of successful ideas for Menulog, alongside activity with McCann London’s global campaigns.
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