Former Reckitt Benckinser marketer Rowena Newman has been named head of marketing of the research-driven, marketing and technology development company, Think TV.
Newman was most recently head of media at Reckitt Benckiser for six years and within the company for 10. She has held senior marketing roles at Boots Healthcare, GlaxoSmithKline and Unilever, working across brands such as Stepsils, Lynx, Rexona and Nurofen.
Newman will report to CEO Kim Portrate, who has been in the position since June. Portrate also has a background in marketing.
Newman will provide communications, campaigns, tools and training that will further ThinkTV’s mission to educate the industry on the benefits of TV. She will begin the role in two weeks.
“Rowena’s combination of commercial acumen, communication smarts, knowledge of all media channels coupled with her relationship building skills and infectious enthusiasm made her the stand-out choice to be Head of Marketing for ThinkTV,” Portrate says.
“She is the perfect person to deliver ThinkTV’s mission to prove that multiplatform TV has unbeatable reach, scale and reliability. We are delighted to welcome Rowena to our new organisation and look forward to her contribution to growing and shaping our marketing strategy and output as part of ThinkTV’s research, marketing and platform development initiatives.”
AdNews first reported on the forming of the industry body coming together in December last year, but it was officially created in May this year.
Founding members of the group include Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.
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