The Voice down on last year, dents MasterChef

James McGrath
By James McGrath | 29 June 2015

The new season of The Voice has debuted with a five-city metro average audience of 1.56 million, down from last season's 2.155 million, but still taking share off Ten's MasterChef.

Premiering at the 7.30pm timeslot against Ten's MasterChef and Seven's House Rules, it managed to carry the night for Nine, which won a 30.7% share against Seven's 28.4%.

Nationally the debut attracted an average audience of 2.08 million, with a national peak audience of 2.57 million.

Nine managed to build the momentum into its 60 Minutes interview with Belle Gibson, with 1.07 million metro viewers sticking around after The Voice.

The Voice's debut took share off both House Rules and MasterChef, although it appears The Voice's appearance on the schedule affected MasterChef more than it's Network Seven counterpart.

While House Rules managed to post more than a million metro viewers with 1.02 million tuning in, only 879,000 watched MasterChef on Ten.

Last Sunday MasterChef had an overnight audience of 1.21 million, and House Rules brought in 971,000.

However, MasterChef managed to beat House Rules in the 16 to 39, 18-49, and 25-54 demographics.

Ten finished with an audience share of 18.7% for the evening, with the ABC bringing in 16.4 points with SBS posting a share of 5.8%.

Check out the numbers for yourself below:


Data © OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. Program performance and ranking information subject to change when not based on final program logs.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus