The Uluru Statement from the Heart has launched History is Calling, a referendum education campaign where First Nations leaders and communities urge Australians to support a First Nations Voice to Parliament.
The campaign, created by The Monkeys, part of Accenture Song, aims to garner support for a referendum and invites the nation to change the course of history, so that First Nations people can have a say in policies and laws that affect them.
Pat Anderson, co-chair of the Uluru Dialogue said: “This campaign is 60,000 years of the world’s oldest continuous culture, in more than 300 languages, calling to finally be given a Voice enshrined in the Australian Constitution. This is nation building; it’s our history that’s calling."
“First Nations Peoples have been fighting for a space in democratic life for generations, and to this day, we still have no say in the laws and policies which affect us. Now, we have the opportunity to change the course of history and create better outcomes for our communities and all of Australia."
The Monkeys co-founder & group chief creative officer, Scott Nowell, said: “It’s vitally important that First Nations leaders are given a voice in the Australian Parliament and have the power to influence and inform the laws and policies that affect their communities."
'History is calling' is a national education campaign rolled out across press, radio and OOH in every state throughout May and June, 2022.
Credits:
Creative Agency: The Monkeys, part of Accenture Song
Co-Founder & Group CEO: Mark Green
Co-founder & Group Chief Creative Officer: Scott Nowell
Chief Creative Officer: Tara Ford
Managing Director: Matt Michael
General Manager: Kezia Quinn
Creative Director: Benn Sutton
Creatives: Dennis Koutoulogenis, Jake Rusznyak, Aïcha Wijland & Rubini Gunaratnam
Design Lead: Eva Godeny
Designers: Mel Watson & Ayusha Dallakoti
Chief Strategy Officer: Fabio Buresti
Planning Director: Charlotte Marshall
Head of Production: Penny Brown
Senior Producer: Katie Bassett
Lead Digital Producer: Tamara Wohl
Senior Business Director: Ashley Robertson
Business Executive: Sophie Ingall
Media Agency: OMD
Head of Strategy: Peita Pacey
Strategy Director: Rosy Blyther
Senior Trader: Harry Hooper
PR Agency: Porter Novelli
Client Partner and Aboriginal Affairs Lead: Madison West
Consultant: Dan Speake
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