The Trade Desk outperforms digital advertising market

Chris Pash
By Chris Pash | 11 May 2023
 
Getty Images/iStockphoto

The Trade Desk delivered “outstanding” results in the March quarter, posting a 21% jump in revenue to $US383 million, a contrast to a general slowing across digital platforms.

The result was ahead of expectations by market analysts. 

And the global real-time programmatic advertising company forecasts revenue of at least $452 million in the June quarter.

Jeff Green, co-founder and CEO, described the result as an outstanding performance, once again outpacing the digital advertising market. 

“Our strong start to the year is testament to the increasing value that marketers place on objective, transparent, data-driven media buying on the open internet,” said Jeff Green, Co-founder and CEO of The Trade Desk.

“2023 is already proving to be a pivotal year for our industry. The shift from linear to connected TV continues to accelerate and fully decisioned programmatic will feature more prominently than ever at this year’s upfronts.

“At the same time, more leading marketers are leveraging new innovations, such as shopper data, to better understand the relationship between campaign activity and consumer action.

“As The Trade Desk continues to innovate in these and many other areas, we are well positioned to deliver premium value to our clients and gain share.”

The March quarter 2023 numbers:

 trade desk march quarter 2023

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