The Guardian hunts editor for branded content arm

Sarah Homewood
By Sarah Homewood | 24 August 2015

The Guardian is searching for an editor for Guardian Labs, the publications branded content division.

The business has been bolstering its Lab team with the outfit also hunting a brand partnerships director and a project manager for the commercial arm of the business.

The hires point to be a big commercial push for the local-arm of the global publishing powerhouse, with managing director of the Guardian Australia, Ian McClelland, previously telling AdNews the business is about two years ahead of plan.

“Commercially we're forming great partnerships with agencies and brands and we're really trying to answer problems, as opposed to just selling them [clients] a product and coming up with effective marketing that hasn't been done before. I feel like it's the right time and right place for us,” he said.

According to the job ad the Guardian Labs editor will be tasked with delivering and commissioning “creative, innovative, commercially successful branded content solutions” for the Guardian Australia GLabs across all digital platforms.

The newly created role comes as McClelland also pointed to to the fact the business could get getting ready for a marketing push in order to get more people engaging with the title in Australia.

“We’ve relied on good editorial, good search, good social and SEO to drive that traffic and I think we’ll start now looking at other ways to market The Guardian further in Australia, and really focus on driving traffic and engagement.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus