The Bulletin: M&C Saatchi's PR hub win Vivid Sydney pitch; Harold Mitchell and the Big Banana; AppNexus builds tech-stack

By AdNews | 20 March 2015

M&C Saatchi's PR hub wins Vivid Sydney pitch

Creative agency M&C Saatchi's Bang PR has been appointed by Destination NSW to promote Vivid Sydney, following a competitive pitch.

Under the appointment, Bang PR will manage all consumer PR initiatives related to the event, including pre-promotion, media launches and previews as well as media management during the festival. It is the second year running that Bang has won the business. 

How Harold Mitchell avoided Big Banana death

The Smart Investor supplement is now in the Australian Financial Review, with the first effort chronicling how an investment in the Big Banana almost bought industry heavyweight Harold Mitchell down.

The insert will be available on the AFR on the third Friday of each month, with Fairfax confident that the move would double the supplement's audience.

In today's edition, Mitchell discusses 'how to invest like a black-belt' along with his dice with financial death due to his Big Banana investment.

Perform to develop for V8 Supercars

Digital sports content player Perform Group will help develop content for the V8 Supercars' digital assets across both desktop and mobile for the 2015 season.

It will work to build the content for the V8 Supercars website, which is the number one motorsports website in the country, with 500,000 visitors per month.

The head of media sales at Perform Group, Wade Maris, said it was great to be able to hitch its wagon to the V8 Supercars.

“This is an exciting opportunity for us to be involved with the V8 Supercars, at a time when their brand continues to evolve and grow,” Maris said.

“With the sport having recently secured a new broadcast deal, and consumption of their digital assets at all-time high, the V8 Supercars is the full package that delivers for fans and brands alike.”

AppNexus builds tech-stack

AppNexus has moved for Yieldex as it aims to build its programmatic tech stack.

It has acquired Yieldex, which specialises in publisher forecasting, pricing, and direct-sales analytics tools.

AppNexus is aiming to create a full-stack publisher solution with an eye toward starting up a comprehensive open marketplace for the programmatic sale of online inventory.

According to eMarketer, the US programmatic market will reach upwards of $20 billion by 2016.

Acquire to breathe rarefied air

The Acquire Learning brand is heading right to the top, of the world, as part of a deal struck between Ensemble and local mountaineer Alyssa Azar.

The online education company appointed IPG Mediabrands unit Ensemble to highlight outstanding Australians pursuing their goals, as part of its push to place one million people in the career of their choice by 2020.

Given the remit, Ensemble has arranged for 18-year old Azar, who is aiming to climb Mount Everest next month, to be sponsored by Acquire Learning.

Ensemble has hinted that there will be a series of sponsorship and content initiatives to come from the partnership.

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