This is a free excerpt from the AdNews November issue. To read the full article download a digital version of AdNews or subscribe to the print edition here.
We know the problems, the many reasons why there is agency churn and burn out but what’s actually being done to tackle it or is just to be accepted? We asked Maxus Melbourne managing director Karly Leach, Atomic 212 CEO Jason Dooris from media agency–side, as well as Foxtel’s Sharb Farjami and Val Morgan MD Daniel Hill for their views.
"The reality of media sees most of us working for a large network, agency group, shareholders or a board of directors ... as much as we would like to offer larger salaries to keep our talent ... We need to balance profit ratios and revenue targets. Therefore, it must be about more than money," Leach says.
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