The Australian overhauls leadership team

Jason Pollock
By Jason Pollock | 11 July 2024
Sophie Raptis.

Sophie Raptis has been appointed general manager of commercial, a key appointment among widespread leadership changes at News Corp Australia's The Australian and Prestige titles division.

She was most recently as director of client sales at Ozone, an advertising platform powered by technology and data. She has also held senior client and sales roles at News UK, WSJ, and Hearst.

Raptis, reporting to managing director and publisher, Nicholas Gray, will be responsible for driving revenue growth and partnerships across the portfolio and work closely with News’ MD of client partnerships Lou Barrett and the client partnerships team.

The changes will also mean increased collaboration with News Corp titles The Wall Street Journal in the US and The Times in the UK. 

Suz Rolfe, current head of subscriber experience, will move to the new role of GM of marketing, audience and digital development to drive audience growth and lead digital product management. 

Chrissie Bell, appointed GM of subscriber data, platforms and growth, will optimise revenue growth and enhance subscriber experience through platforms, data, pricing strategies and consumer operations for all News Corp Australia.

Helen McMurdo, current GM of tech platform partnerships, will continue to lead the strategy and execution for content licensing, technology platform partnerships, and content partnerships for all of News Corp Australia, also reporting to Gray. 

Gray has also made several key appointments to expand the division's focus on audience engagement and digital subscription growth, digital storytelling.

Gray said these roles are key to building on relationships with commercial clients, growing subscription and marketing capabilities.

“Our ambition is to craft first-class journalism for our audiences and subscribers, and great business results for our clients," he said.

The Australian and Prestige portfolio of brands includes The Australian, Wish, The List, Travel + Luxury, The Weekend Australian Magazine and the Conde Nast International titles – Vogue Australia, Vogue Living and GQ Australia.

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