The ABC drops 'toxic ' X (formerly known as Twitter)

Chris Pash
By Chris Pash | 10 August 2023
Credit: Alain Pham Via Unsplash

The ABC is reducing exposure to X (formerly known as Twitter) which had subjected staff to "toxic" interactions.

X owner, the billionaire Elon Musk, replied: "Well of course they prefer censorship-friendly social media. The Australian public does not."

The NPR, the national public radio broadcaster in the US, in April announced it would will no longer post fresh content to its 52 official Twitter feeds.

The ABC says there are multiple reasons for its decision.

"In February we closed three program accounts, for Insiders, News Breakfast and ABC Politics, and the results of that have been positive. Insiders has seen an increase in reach and engagement for its posts on the main @abcnews account.

"The vast majority of the ABC’s social media audience is located on official sites on YouTube, Facebook, Instagram and TikTok, with TikTok forecast to have the strongest growth over the next four years. We want to focus our effort and resources on where our audiences are.

"We also found that closing individual program accounts helps limit the exposure of team members to the toxic interactions that unfortunately are becoming more prevalent on X.

"Concerningly, X has reduced its trust and safety teams. Additionally, it is introducing charges which make the platform increasingly costly to use."

The ABC will now focus on the accounts that "overwhelmingly" provide the most value:

ABC News (@abcnews). This account drives the majority of the ABC’s impact on X and will continue to publish news.

ABC Sport (@abcsport). Sport remains a popular genre on X.

ABC Chinese (@abcchinese). This reaches Chinese speaking audiences.

ABC Australia (@abcaustralia). The ABC’s masterbrand account.

Other accounts are closed, such s Q & A:

 q and a screenshot from twitter august 10 2023


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