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Deloitte has turned to popular culture to attract talent to its white collar professional services firm.
In the US the firm is using a video clip heavy with zombie images and references.
Pip Dexter, managing partner - Talent, Workforce, DEI (Diversity, Equity and Inclusion): “This ad was created by our US firm for the US market, as result of their association with Ryan Reynolds on creative and purpose-led business endeavours.”
The US firm is a USD $27.9 billion business with 156,000 employees.
“We will learn from the response to the US ad campaign, the impact it has and see what learnings we can apply in the Australian market,” says Dexter.
“Like the US firm, we are always trying unexpected, exciting and innovative approaches to pushing our brand and attracting talent.
Dexter says there are two important trends that are impacting a fall in the number of job of ads in Australia.
“Firstly, we are able to access international talent and provide opportunities for our team members in other parts of Deloitte globally to gain experience in Australia.
“Secondly, we are experiencing higher retention and seeing more stability. Finally, it is worth noting that we always see a drop in job ads this time of the year as we move into the summer holiday period.”
Deloitte uses an omnichannel approach, including social media (LinkedIn, Facebook and Instagram), on campus recruitment, advertisements, referrals.
“We’re about to welcome 1000 summer vacationers as part of our internship program over the next two months,” she says.
This is a full-time, four eight-week paid internship, with the prospect of a position on the Deloitte Graduate Program when they graduate.
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