Subway's 'Feel Good Football' via Publicis Worldwide Australia

By AdNews | 7 June 2024

The star power of Australia’s Subway Socceroos Joe Gauci, Harry Souttar and Adam Taggart is almost eclipsed by a humble groundskeeper in Feel Good Football, a new television commercial premiering Tuesday, June 11.

The campaign spotlights the winning partnership between the Australian men’s national football team and naming rights partner, Subway Australia.

It starts with Souttar and Taggart running drills on the pitch before Gauci, high in the grandstands, sets aside his Subway Footlong sub to kick a ball, straight and true, to his Australian teammates.

Swept up in the moment, a groundskeeper abandons his lawnmower and starts commentating the action as Souttar takes the pass and deftly kicks it to Taggart who boots the ball into the back of the net; players and groundskeeper all celebrating the goal before Gauci reclaims his sub.

"Subway fuels Australian bodies with better-for-you food and that’s why it is nationally loved by people who play sport, from community teams to high-performance Subway Socceroos,” Subway Australia director of marketing Rodica Titeica said

“We are delighted to tap into the skills of these talented Subway Socceroos players – and their equally passionate groundskeeper – to produce a commercial that makes Australians feel good. “It is also fitting that Harry Souttar plays a starring role after his creative Subway order – since dubbed the ‘Souttar Sub’ – went viral last year.”

Developed by Subway Australia in collaboration with TeamFresh creative agency Publicis Worldwide Australia and The Producers production company, the campaign’s debut coincides with the Subway Socceroos FIFA World Cup 2026 qualifying match against Palestine in Perth on June 11.

The Subway Australia and Paramount+ media partnership by TeamFresh media agency Zenith will see the commercial feature on stadium screens and across social media, billboards and via homepage takeovers.

Publicis Groupe TeamFresh chief client officer Kate Lippett said the Paramount+ media partnership aligns Subway Australia with footballers and fans chasing a feel good moment, on and off the pitch.

“The Subway mantra of Eat Fresh. Feel Good. is synonymous with sport and who better than the Subway Socceroos to show off a few feel good tricks,” she said.



Director of Marketing: Rodica Titeica

Marketing Manager: Alice Hawkins


Agency: Publicis Groupe TeamFresh

Ryan Petie: Executive Creative Director

David Schaak: Creative Director

Mike Redfern: Executive Strategy Director

Chris Moore: Senior Broadcast Producer

Maddie Laube: Senior Account Director

Amber Lawrence: Designer


Production Company: The Producers

Director: Cameron March

Executive Producer: Noelle Jones

Producer: Georgia Rankin

DOP: Sean Ryan

Offline Editor: Brad Hurt

Colourist: Matt Campbell

Sound Design: Folklore Sound


Music Composition: Oliver Keenan-Lyu

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