Stockland is making Christmas a holiday with an annual Christmas campaign designed to help alleviate the various pressures households can feel in the lead up to the festive season.
A short film brings the campaign to life, honouring Clement Clarke Moore’s poem, ‘Twas The Night Before Christmas'. The script deviates into the Christmas stresses Stockland is helping customers to avoid, such as down-to-the wire gift wrapping, last-minute baking, and ensuring stockings are equally filled.
Stockland general manager of customer and group marketing, Ben Allen, said: “Christmas is a time for people to come together, unwind and create joyful memories with their loved ones, though we understand it can often be one of the busiest times of the year for many families.
“Our campaign this year is focused on making Christmas just that little less stressful. We have underpinned our campaign with the curation of great in-centre customer experiences to help our customers save time and make gift-giving easy this Christmas.
“This enables our customers to get into the true spirit of the holiday; whether it’s shopping for gifts or entertaining at home, our customers will feel supported knowing they have Stockland in their corner this Christmas."
Host/Havas senior creatives Adam Smith and Shaun Thomson said: “For a holiday, Christmas sure is a lot of hard work. So the last thing Aussies needed was another ad that talked about putting more on their plates. Instead, we focused on all the stress Stockland can remove. And in doing so, we offered the best present of all…a solid eight hours the night before.”
The campaign is live across owned channels, paid social media, in-store activations, and out-of-home media. Stockland has also curated a Spotify playlist titled ‘Make Christmas A Holiday'.
Credits:
Creative: Host/Havas
Production Company: Mint Films
Director: Andrew Seaton
Audio: Massive Music
Media: Essence
Client: Stockland
General Manager, Customer and Group Marketing: Ben Allen
General Manager, Commercial Property Marketing: Brooke Lee
National Manager, Brand, Marketing Communications and Web: Georgia Thomas
National Campaign Manager, Retail: Ametis Croft
Regional Marketing Managers, Retail: Louise Moore and Catherine Kruger
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