Vudoo, the content commerce and in-stream checkout company, has appointed Peter Manten as its new MD for the Asia Pacific region.
Manten, who has more than 20 years’ experience in media management and senior sales roles, will be responsible for developing and executing Vudoo's APAC business strategies for market growth and building and managing relationships with key stakeholders.
He previously led Spotify Australia and New Zealand as regional head of sales. He also served as digital strategy & commercial director ANZ for Bauer Media, national head of digital sales at Network 10 and head of interactive sales at ITV UK.
Vudoo CEO Nick Morgan said Manten’s wide experience made him ideal for the role at a time when Vudoo was expanding its footprint.
"We chose Peter for this role because his unique balance of experience in traditional publishing and big tech gives us the insights we need to serve our customers and provide incrementally better solutions," he said.
"His proven commercial leadership will be invaluable as we continue to grow our business and expand into new markets. Peter will focus on ensuring that Vudoo continues to provide excellent customer service and support to our existing customers in ANZ, while also expanding its reach and impact to new customers in Southeast Asia."
Manten said he’s looking forward to bringing his passion for video and interactivity to the Vudoo team.
"To enter a role and business at this stage of its life cycle and to be part of a truly global aspiring company is a hugely appealing and very rare opportunity, and certainly one that I desired and had to be a part of. Vudoo has incredible and progressive capabilities and solutions in the ever-exploding content commerce, retail media, commerce media and VOD/CTV sector," he said.
"I’m excited to work alongside the incredibly talented and smart team at Vudoo, and ultimately to further forge, create and shape a winning, highly engaged and successful sales unit and to collectively establish Vudoo’s business DNA and footprint across APAC.
“I knew without a doubt that Vudoo, under the leadership and vision of Nick and all it stands for, was my calling – it seemed the planets were aligning, and I would be 'coming home’."
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