Sportsbet introduces Bet with Mates amid alien invasion

Paige Murphy
By Paige Murphy | 7 June 2021

Sportsbet has launched its "game-changing" new product, Bet with Mates, with an integrated campaign that proves saving the world from an alien race can wait - if you’re still alive in the quaddie.

The campaign, created by Sportsbet’s in-house creative team with production partners Palomina, heralds the newest and easiest way to group bet; doing away with pesky offline organisation in favour of a simple to use feature on the Sportsbet app that allows customers to share in the moment.

“We’re very excited about this new product and equally excited about the campaign," Sportsbet head of brand and advertising Jason Thatcher says.

"It’s all about ramping up the fun of betting on sports, horse racing and everything else Aussies love to take a punt on, but at a group level.

"The product is easy to use and solves a common customer problem. And the campaign is fun, tongue-in-cheek and connects directly with our audience.”

The creative features three 30-second TVCs and one 45-second execution all set in different, cinematic scenarios.

Whether it’s a Game of Thrones-style standoff or an interdimensional challenge to save the future, the humble heroes always seem to get the final say.

“We wanted to hit a real granular point of relatability for those punters who enjoy a bet with mates (apologies if you don’t know what a quaddie is) but bring it to life in an unexpected and audacious way," Sportsbet creative director Rambo Goraya says.

"Our customers have all watched enough Netflix to realise it’s about time a bunch of cheeky mates got a start in a movie scene discussing their anytime goalscorer bet. We hope punters enjoy watching them as much as the Sportsbet and Palomina teams did making them.”

The Bet with Mates campaign is supported by bespoke edits for social media channels including Instagram, Facebook and Snapchat, plus a national radio campaign, OOH and selected major press ads.

The campaign goes live across free-to-air TV, pay TV and digital on 6 June and will be aired across various channels for up to 12 months.

Client/Creative - Sportsbet
Chief Marketing Officer, Mark Migliorini
Group Manager of Marketing, Tim Hernadi
Head of Brand and Advertising, Jason Thatcher
Head of Partnerships and Content, Kathy Schokman
Head of Content Production, Dan Atkins
Creative Director, Rambo Goraya
Senior Creatives: Chris Chard, Shaun Conroy
Campaign Manager, Isaac McCallum
Campaign Manager, Olivia Ferrary

Production Partner: Palomina
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director: Matt McCaughey
DOP: Ben Jasper
Production Designer: Lucinda Thompson
Editor: Michael Houlahan @ The Insititute of Post
VFX / Online: Shotbroker & ARC Edit
Flame: Eugene Richards

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