Sparro wins Showpo digital account

Josh McDonnell
By Josh McDonnell | 20 November 2019

Independent digital marketing agency Sparro has won the Showpo digital marketing account, working closely with the fashion retailer’s in-house team to support its growth in Australia and overseas.

Sparro will manage digital accounts for Showpo across a range of channels including search, YouTube, display and shopping. Showpo is one of the biggest and fastest-growing online fashion retailers in Australia.

"We were looking for the right partner to support us through our next period of growth. As a data driven company, we chose Sparro because of their expertise in data-driven attribution and their experience with other retail clients. We're looking forward to working closely with the team," Showpo CEO Jane Lu says. 

Showpo recently took away the award for “Best Pureplay Retailer” and “Technology Champion” and was inducted into the Hall of Fame at this year’s ORIAs. 

Sparro added the account to their books after a strong year, including picking up Choice in August. The six year old business now manages a 70+ strong client list and has grown to over 40 staff. 

Showpo will now join a retail strong client roster that includes Domino’s, Webjet, Bing Lee, Estee Lauder Companies, Temple and Webster, Seafolly and AON Australia.

"We've been watching their progress for years and are incredibly excited to be working with them on the next stage of that journey. We can’t wait to use our retail expertise to bring even greater return to their business," Sparro co-founder and partner Cameron Bryant says.

“We love what they stand for - they have a great time, but always push the boundaries. We feel like it’s a great alignment and can’t wait to kick some goals with Jane and the team.”


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