The Influence Group has launched a video content series from its influencer marketing business, Social Soup.
The ongoing content series, 'What Good Influence Looks Like', is designed to inform and educate agencies and marketers on best practice influencer marketing via short, digestible social videos.
The series has unveiled five videos, dedicated to omni-influence in the modern marketing landscape, key areas for planning good influencer marketing, channel strategies including best practice on TikTok, and the role of TikTok in omni-channel influence planning.
Director of The Influence Group and CEO and founder of Social Soup, Sharyn Smith, said the team were excited to bring this educational series to life and help marketers and agencies better understand and use influencer marketing.
“Influencer marketing is no longer just a marketing plan add-on: it is a key player in marketing success, often with huge potential," said Smith.
"Our content series will help people understand how to get the best from creators and how to leverage social channels in the right way.”
Social Soup MD, Katie Palmer-Rose, said the influencer marketing company realised the high level of demand for education and advice on marketing across influencers and social.
"The 'What Good Influence Looks Like' videos feature in a centralised hub on Social Soup’s website with content including key areas for planning good influencer marketing, the role of TikTok as well as best practice social channel marketing and building long-term success with influence," said Palmer-Rose.
“We are encouraging anyone in the online social space – and those considering it – to give them a watch. The medium of influence continues to grow and we at Social Soup believe we’re at its forefront."
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