Snap ANZ restructures, sales director Ellie Rogers resigns

Ashley Regan
By Ashley Regan | 14 May 2024
Ellie Rogers

Snap's ANZ sales director Ellie Rogers has resigned from the social media company after a year in the role, amid a local restructure.

Rogers told AdNews she made the decision so she can focus on building her consulting business from Byron Bay, where she lives with her family.

“I’ve had the most amazing experience building and leading incredible sales teams over the last 20 years, including at Meta for nine years and Snapchat over the last 12 months," Rogers said.

"Now I’m looking forward to what’s next in my life as I spend more time with my family at home in the Northern Rivers. I’ve made the commute work for the last few years, but ultimately I’ve got two little people at home and I want to spend less time on planes and more time with them.

“With such diverse experience, across planning and the full media mix, I’m looking forward to consulting to a range of businesses to drive growth and transformation.

"I’ll continue to support UnLtd in my role on the board and I am really proud of all we’ve achieved in helping disadvantaged youth. So if you are ever in Byron and fancy a cuppa - Mood Tea of course - look me up.”

Snap ANZ managing director Tony Keusgen confirmed a restructure to AdNews.

“In order to better support the needs of our agency partners, we’ve restructured our local agency team and Ellie Rogers, who was our agency director, will be leaving Snap," Keusgen said.

"We plan to further grow our mid-level team across both agency and sales, to best service demand from this critically important sector.

"I would like to extend our gratitude to Ellie for the contribution she has made to our business during her time with us.” 

Prior to Snap, Rogers was Meta's ANZ industry director for almost ten years before exiting the business citing 'the recent economic downturn' which had affected the work of many. 

In February, Snap said they would lay off 10% of its global workforce, or around 500 employees, in part to “promote in-person collaboration.”

The company’s last major round of cuts was in August 2022, when it laid off 20% of global staff and restructured its business lines.

A year ago, Snap reported a 7% fall in revenue to $US988.6 million for the March quarter. 

Now the social media platform has turned around its advertising with revenue growing faster than expected at 21% to $US1.195 billion in the March quarter.

Its community of daily active users have increased 10% to 422 million compared to the same quarter last year - average revenue per user was $2.83 compared to $2.58 in the same quarter in 2023.

Tech companies for the past year have all seen major layoffs. Ebay laid off 1,000 employees roughly 9% of its workforce; Paypal, 2,500 and in mid-January Google cut 1,000.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus