Smith’s 90th birthday with Potato Head and Gobbledok

Chris Pash
By Chris Pash | 30 March 2021
Stephen Curry

Australia's oldest chip brand, Smith’s, is celebrating its 90th birthday. 

To celebrate, Smith’s is bringing back the popular faces of Smith’s from over the years including Potato Head and the infamous Gobbledok.

Smith’s has also reintroduced five fan-favourite flavours as Limited Editions: Tasty Cheese, Sausage Sizzle, Loaded Baked Potato, Garlic Bread and Crispy Bacon. 

Comedian Stephen Curry, who has fronted recent Smith’s campaigns, is joining celebrations.

“It’s hard to believe there was a moment in time when Smith’s chips didn’t exist," he says.

"As a chip lover myself, I’m very happy to come back to help Smith’s blow out their birthday candles this year...really it’s just a good opportunity to get stuck in to a packet of Salt & Vinegar chips."

Smith’s emerged from humble beginnings in the inner-Sydney suburb of Surry Hills in 1931. Frank Smith and George Ensor originally began making chips in 20 gas-fired cooking pots, before packing them by hand with a “twist of salt” sachet for flavouring. Thirty years on, Smith’s released the first flavoured chip in Australian history with its popular Chicken flavour.

Smith’s buys 90 million kilograms of fresh potatoes each year from local farmers all over the country. 
CEO of parent company PepsiCo ANZ, Danny Celoni, says this year marks a significant milestone for the brand, but more importantly, for the people behind Smith’s.

“Smith’s enjoys a proud Australian heritage with our one-of-a-kind potatoes being grown and produced by local Aussie farmers for generations," says Celoni.

"Ninety years is a momentous feat and there’s no better time to celebrate and give thanks to our farmers, people and loyal consumers that have made Smith’s what it is today." 

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