National health and aged care brand Silverchain has appointed Mediahub as its media agency of record.
Managed out of Mediahub’s Perth office, Mediahub will provide strategy, creative media approaches and digital planning across search, social, programmatic data and analytics to Silverchain.
Work has began immediately, with two campaigns set to launch in the coming weeks.
Kylie Macey, Mediahub Perth general manager, said Silverchain is an outstanding organisation that supports more than 115,000 people every year, so a broad and engaging approach is required.
"We’re excited to work with this growing organisation to execute its Australia-wide campaigns and to promote its many and varied care services," Macey said.
The appointment follows a major expansion of the agency’s digital capabilities across search, SEO, social, programmatic, data and analytics, including two senior hires in Perth.
“It’s been an exciting time for Mediahub,” Macey said.
“Our digital smarts are constantly evolving and expanding, we’ve got a brilliant team in place and the market is responding with appointments and new opportunities. Teamed with the appointment of our new national CEO Sue Squillace, Mediahub is in a strong pattern of growth and momentum, which we expect to continue throughout the remainder of 2023.”
Mediahub Perth is part of Attivo, a marketing services group with agencies in Australia and New Zealand including 303 MullenLowe, Harvey Cameron, Farrimond and Gorilla.
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