Shopper Media Group celebrated its expansion in Queensland with the official opening of a new Brisbane CBD office.
Jamie Hollebone, Shopper Media’s head of revenue: “The Queensland market is an important one for our business as we continue to grow our portfolio of shopping centres and our client base.
“Our Smartlite panels are now in more than 100 Queensland shopping centres, consisting of 65% metro locations and 35% regional centres, offering a good spread for media buyers and marketers. This aligns with a 40% increase in new client growth year-on-year in 2020 and a 21% increase in sales year-on-year in this market.
“Shopper Media has been in the Queensland market for the past four years but the appointment of Carla Vella as Shopper Media’s Queensland sales director in February 2020, and our increased number of shopping centres enabling us to offer scale within the market, has resulted in this significant shift of the dial.
“COVID really impacted the Australian out-of-home (OOH) industry, with 2020 seeing a 38.7% decrease in the sector. But, the latest Standard Media Index data revealed the significant green shoots within retail OOH, which increased its share by 4.5% to 24.6% of ad spends in 2020, passing street furniture for the first time and closing in on billboards.
“Shopper Media is proud to have led the way in retail OOH with an 8.4% year-on-year growth, securing the title of highest-growth offline media company in realdollar terms for the second consecutive year.
"Our Queensland market growth is reflected in these figures, alongside our Smartlite network’s ability to deliver precise targeting and greater mass personalisation.”
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