Seven banks on 7Plus to drive Tokyo Olympics audience

Josh McDonnell
By Josh McDonnell | 24 July 2019
Seven's Kurt Burnette

Seven will launch another six channels across its broadcast video on demand (BVOD) platform 7plus for the 2020 Tokyo Olympics.

Up to 40 live streams of every sport will also be available on 7plus, with the network touting more sports, events and gold medals "than any previous Games".

Seven is expecting the Tokyo 2020 to be the "biggest digital event in Australia’s history", while also claiming it will reach more than 20 million Australians through its broadcasts and five million online.

“We will deploy the most-advanced ad tech and measurement metrics ever used for a sporting event, enabling brands to have real-time engagement and connection with their target audiences, wherever and whenever they are watching, on any device," Seven West Media chief revenue officer and director of Olympics Kurt Burnette says.

“On top of the broadcast and streaming coverage, Tokyo 2020 will be integrated across all Seven West Media platforms, including, Pacific Magazines and The West Australian, providing a complete cross-platform Olympics experience for Australians."

The network is also banking on the slim time difference between Australia and Tokyo to drive viewership. Seven says the Olympics will "feel like a home Games for Australian viewers".

As part of its coverage, Seven will also run the Tokyo Games across Channel Seven and 7Two, while the additional 7plus curated channels will be available to its signed-in users.

The lead up to the games has already begun across Seven, with the Olympic Channel on 7plus launching today.

Running 365 days a year, it showcases the Olympic moments and sporting events from around the world. Fans can watch video highlights, replays, athlete features and more from the Summer and Winter Olympic Games.

“Put simply this will be the most watched Olympics and the biggest digital event in Australian history. “This all adds up to the most powerful marketing and media platform Australia will experience in this decade or the next," Burnette says.

“Our coverage of the Olympics and Paralympics will be unprecedented, and with time zones differing by only one hour Tokyo 2020 will feel like a home Games for Australian viewers."

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