Seven has appointed Rob Maclean as national sport sales director.
Maclean is currently head of commercial and partnerships, network sport at Seven. He first joined the network in 2007 and has led the sales strategy and implementation of the Tokyo 2020 and Beijing 2022 Olympic Games.
In his new role, Maclean will be responsible for delivering the sales strategy across all of Seven’s sports broadcasts, including the AFL, cricket, horse racing, Supercars, NFL and the 2022 Commonwealth Games in July.
“Over Rob’s 15 years at Seven, he has created strong partnerships, delivered exceptional commercial outcomes and provided excellent team leadership,” says Seven West Media sales director Natalie Harvey.
“As we integrate the Seven and Prime businesses, Rob will lead the charge in evolving our sport product and creating even better opportunities for brands to connect with millions of Australians in the most exciting and engaging content there is.”
As part of his role, MacLean will lead the national sport sales team to develop and execute sponsorship opportunities and work with clients to integrate their brand stories into Seven’s powerful sports content.
“Sport has always been in my DNA and I’m thrilled to be able to lead Seven’s wonderful sport sales team to deliver exceptional brand and business outcomes for our partners through the power of live sport and the strength of Seven’s truly national, cross-platform offering,” Maclean says.
“Seven has an incredible sport schedule, including Australia’s #1 winter sport – the AFL – Australia’s best horse racing 52 weeks a year, the best cricket plus the exhilarating Supercars and NFL. Add to that the most inclusive and diverse event of 2022, the Commonwealth Games, and we have a big year ahead.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.