Seven announces key sponsors for its second year of cricket coverage

Josh McDonnell
By Josh McDonnell | 4 November 2019

Seven has confirmed its key partners for the 2019-20 Summer of Cricket led by KFC, Woolworths, Optus, Bunnings and Toyota.

The remaining sponsors joining Seven in its second year of broadcasting the cricket are AHM, Alinta, Chemist Warehouse, Domain, Gillette, Harvey Norman, Lion, Specsavers, P&O and Huddle.

Both Optus and Huddle will join as new sponsors in 2019, while the likes of Bunning, KGC and P&O are returning following what Seven described as tremendous results for the 2018-19 Summer.

"We had a great first Summer of Cricket and the upcoming Summer is set to be even better. We’ve got multiple returning sponsors who all see the incredible business impact a partnership with Seven’s Cricket brings," Seven network sales director Natalie Harvey says.

Test Match days during Seven’s first Summer of Cricket delivered an average daytime commercial share of 54.4%, and primetime commercial shares averaging 37.5% during Big Bash League matches.

This success extended to key demographics, with commercial shares of 56% for P25-54, 61.7% for P18-39 and 63.3% for M18+, during the daytime Test Match coverage. Across the whole Summer of Cricket, Seven reached 14.8 million Australians - nearly 60% of Australia’s total population

Seven’s Summer of Cricket is already underway, with the Women’s Twenty20 International between Australia and Sri Lanka on September 29, and the Women’s Big Bash League, which launched on Friday, October 18.

The first Men’s Test Match, Australia v Pakistan, starts Thursday, November 21 and the Men’s Big Bash League commences on Tuesday, December 17.

“We’ve already seen how incredible this Summer of Cricket will be, with stunning performances like those from Alyssa Healy giving us a preview of what we can expect," Seven head of sports Lewis Martin says.

“We can’t wait to bring the Cricket, Australia’s favourite Summer sport, to the audiences our partners crave and all Australians.”

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