Sentius Group has acquired Sydney based digital agency SEO Shark, which also markets under the brand Shark Digital.
Commercial details haven't been released.
The acquisition is part of an ambitious growth path, according to Sentius Group founder and CEO Mark Fraser.
“The Sentius business, while thriving and successful, has a growth vision to achieve scale," says Fraser.
"The acquisition brings more than 100 recurring clients to Sentius Group, helping us achieve that goal, along with bringing a greater presence in the Sydney market.
SEO Shark will soon be rebranded and relaunched into Shark Digital with the brand design and all collateral upgraded and updated, while maintaining the brand identity of what is a successful and reputable agency”
Fraser: “While there are operational synergies and efficiencies across both businesses the plan is for a dual brand strategy. Shark Digital will continue to operate as a separate brand and all client management and operational teams will remain separate.”
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