Seabin partners with JC Decaux for crowdfunding OOH billboards 

Australian clean-tech startup Seabin has partnered with JCDecaux to release a line of digital billboards promoting the company’s upcoming equity crowdfunding campaign via Birchal.  

The cleantech and ocean health company has ads on digital billboards around Sydney, Melbourne, Brisbane and Perth encouraging Australians passionate about saving the ocean to contribute to their campaign. 

The billboards are the first instance of a company using out of home advertising to promote an equity crowdfunding campaign.

The company’s campaign via Birchal – an Australian equity crowdfunding platform - is open for expressions of interest via QR codes on the billboards directing people directly to Seabin’s Birchal page, where anyone can sign up with an expression of interest until private funding begins June 5. 

As an impact data partner of the cleantech, JCDecaux has provided the digital billboards as part of 12-month pro-bono partnership with Seabin as part of their mission to reduce their environmental footprint. 

Pete Ceglinski, CEO & co-founder of Seabin, said the company has grown and changed significantly since the last equity crowdfunding campaign 2 years ago. 

“We’ve become data led, widened our impact and changed how we do business, so we wanted to make sure we were taking that same approach of changing and evolving our approach,” said Ceglinski. 

“Cleaning the ocean is important, but the impact data being used by decision makers is what will really fix the problem; we’re a business that is already growing and scaling around the world and we’re making it easier than ever for Australians to own a stake in our future.”   

“Climate and environmental problems aren’t just about polar bears and ice caps. It’s also about the financial impact and opportunities.”