Scentre Group, Hivestack, and Tonic Media Network have joined the peak outdoor industry body, Outdoor Media Association (OMA).
Scentre Group and Tonic Media Network also join as members of the industry’s audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure).
Scentre Group owns and operates a portfolio of 42 Westfield Living Centres in Australia and New Zealand.
"We are excited to start 2022 as a member of the Outdoor Media Association and begin to offer brands and agencies an alternative way to quantify our audience through MOVE 1.5,” says Scentre Group BrandSpace general manager Scott Moore.
“Our membership signifies our support for the industry’s commitment to make it easier to plan and buy out-of-home media, through innovations in audience measurement and standardisation.
“The enhancements to MOVE in measuring audiences in retail environments and on digital out-of-home assets will better enable us to help brands, retail partners, marketers and their agencies unlock the power of marketing within the Westfield environment.”
Hivestack is an independent programmatic digital out-of-home (DOOH) adtech company which specialises in the buy and sell side of programmatic DOOH advertising.
“We are thrilled to be joining the OMA at such an exciting and important time for the out of home industry,” says Hivestack AUNZ and SEA managing director Matt Bush.
“The solutions the OMA is building in areas like digital audience measurement and standardisation will provide the transparency and accuracy needed to take our industry to the next stage. There is a big opportunity for marketers to harness the power of contextual targeting in programmatic DOOH and deliver even more effective campaigns. Innovations like MOVE 2.0 will go a long way in enabling that.”
Tonic Media Network rejoins the OMA and MOVE. The DOOH health channel reaches more than 16 million Australians in GP waiting rooms and pharmacies each month.
“We’ve been watching the development of the MOVE 2.0 build and we’re really excited about all that the platform will offer. It is critical that our customers are confident that they are reaching the right people with the right message at the right time,” says Tonic Media Network CEO and managing director Richard Silverton.
“It’s the perfect time to join, to be part of shaping this world-first audience measurement system for OOH in Australia.”
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