SCA charity program inks pair of partnerships

By AdNews | 30 January 2024

SCA has signed a two-year partnership with Endometriosis Australia and Cancer Council as part of its charity program, SCA Embrace.

The charities will be provided with in-kind advertising campaigns, strategic support, and consumer insights across SCA’s radio, digital and television channels. SCA staff will also be encouraged to be involved in areas such as research, local community activities, and volunteering opportunities.

SCA CEO John Kelly says the not-for-profit sector continues to face fundraising and awareness challenges, especially in light of the increased cost of living environment many Australians are experiencing and we look forward to supporting both organisations for this two-year term.

“We have chosen both charities because they presented compelling stories that showed us how we could truly make a difference to each organisation, and to educate the wider community across Australia on endometriosis, with the charity’s first ever media partner in SCA," he says.

"Both charities also provide opportunities for us to support our people who are living with endometriosis or impacted by cancer, allowing us to align with so many different areas of our business."

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