SCA becomes exclusive ad representative for Sonos Radio

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 14 October 2020

Southern Cross Austereo (SCA) has partnered with audio tech company Targetspot to become the exclusive advertising representative for Sonos Radio Australia.

Sonos Radio, the free streaming service launched by speaker company Sonos in April, offers listeners music, news, sports and stations curated by artists. At the time of launching, Sonos Radio partnered with Targetspot for personalised, data-driven audio ads.

Now, SCA has become Targetspot’s exclusive advertising sales partner, offering advertising inventory on Sonos Radio and more.

According to Targetspot, more than 400,000 Australian homes are now connected with Sonos speakers, with each averaging 2.8 devices per household. Sonos’s own research studies show that radio represents almost half of total listening time on its devices globally.

“We are thrilled to start this collaboration with Targetspot to become the exclusive sales partner for Sonos Radio in Australia,” says SCA chief sales officer Brian Gallagher.

“The Sonos audience is affluent, high income earners with families and dedicated to quality audio and beautiful design. Sonos Radio creates a unique opportunity for advertisers to have conversations with consumers directly in their connected homes.”

Sonos Radio is the latest addition to SCA’s addressable audio portfolio, which includes music discovery platform SoundCloud as well as SCA’s owned Hit and Triple M InStream.

“Sonos Radio has a discerning audience and complements our InStream addressable audio offering across Hit and Triple M, as well as our exclusive partnership with SoundCloud,” Gallagher says.

“Digital audio on demand listening is experiencing exponential growth, providing advertisers with new opportunities for highly targeted, addressable advertising.”

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