Samsung Electronics Australia has rolled out new channels on Samsung TV Plus in Australia including a suspense-filled Drama Daily and one dedicated to TV game show Deal or No Deal.
Drama Daily features shows ER, Cold Case and The Guardian, as well as hours of binge-worthy episodes of Deal or No Deal on its own dedicated channel from Banijay Rights.
Samsung TV Plus has steadily expanded its reach and content offering to deliver over 90 premium channels (including four uniquely owned and operated) and hundreds of shows live and on-demand from well known brands such as; Bloomberg TV, Bondi Vet, ITV Choice provided by ITV Studios , TED, Tastemade, FUEL TV and more.
Over the past 6 months, Samsung TV Plus Australia has seen an increase in monthly active users by 38% and total viewing time by 61% and is #1 FAST service on Samsung Smart TVs by reach across Australia.
Alex Spurzem, General Manager of Samsung Ads Australia & NZ, said: “With streaming giants, such as Netflix, adopting new ad-supported tiers and YouTube announcing its transition into the FAST space, we will see the popularity of free ad-supported models significantly grow in 2023.
"The appetite for free content in return for watching ads holds massive appeal amongst Australian audiences and savvy marketers will be looking to capitalise on this growing opportunity. Samsung TV Plus continues to offer the next generation of free TV experience.“
According to internal research, Samsung TV Plus Australia ranks fourth amongst the over-the-top (OTT) apps used by owners of Samsung Smart TVs in Australia and New Zealand as of Jan 2023.
In the past 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed by highly engaged users worldwide.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.