Salesforce event reaches 1.2 million despite coronavirus cancellation

Paige Murphy
By Paige Murphy | 6 March 2020

Salesforce has revealed its first online World Tour Sydney Reimagined event had more than 80,000 viewers tuning into the live-streamed event and reached 1.2 million total video viewers across Facebook, YouTube, Twitter and LinkedIn.

The World Tour Sydney space at the International Convention Centre was transformed into a series of Salesforce branded studios that recorded and live streamed over 100 sessions across two online channels.

The event was moved to an online-only format amid health concerns caused by the COVID-19 coronavirus.

This eliminated the need for attendees to travel to Sydney while enabling them to still benefit from the event content.

Salesforce ANZ head of marketing Renata Bertram says the support for the online event was overwhelming.

“To have so many of our customers, employees and partners join us online has surpassed even our high expectations," Bertram says.

“I’m so proud of our team who put our customers and our amazing Trailblazer community first and in just 10 business days reimagined the way we deliver our annual flagship event in Asia Pacific. We have never had so many people tune in to join us for a World Tour event and we are grateful there were 1.2 million online viewers across the day.”

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