Rubicon Project revenue up 62%, eyes revenue from Chango

James McGrath
By James McGrath | 8 May 2015
Data: keep it clean.

Rubicon Project says recent acquisitions will put its earnings and revenue into gear, with the programmatic player booking revenue of $US37.2 million ($47.19 million), up 62% year on year.

Announcing its results in the US overnight, it said that it had managed to grow its revenue base in a time which is traditionally quiet for advertising.

“Our business grew by 62% in Q1 - the highest year-over-year growth rate since our IPO. I am especially proud of our team for delivering this level of growth in what is seasonally a slower quarter for the advertising industry,” CEO of Rubicon Project Frank Addante said.

It also managed earnings before tax of $4.2 million, however it still made a net loss of $5 million.

It forecast that the recent acquisition of Chango would bring its revenue up to about $41.5 million in the next quarter, with Chango's revenue rolled into Rubicon's from 24 April.

In April Chango announced that it had been snapped up by Rubicon in a deal worth $122 million, giving Rubicon insight into intent purchasing data.

The deal gave Rubicon and its customers access to Chango's keyword, contextual, and retargeting data, allowing greater access to the entire intent-to-purchase chain.

Chango currently processes the data from one trillion page views per month and billions of search events from search engines such as Google, Yahoo!, and Bing.

Rubicon also remains in a strong position to snap up other players in the market, with virtually no debt on its books and $120 million in the bank.

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