Profit-to-member superannuation fund Rest has engaged independent creative agency Reunion to simplify and enhance the experience for its nearly two million members.
BMF is the incumbent.
Reunion will collaborate on the next phase of the fund’s brand and member experience strategy, which will focus on helping members better understand and engage with their super, following a competitive tender process.
“Reunion shares Rest’s commitment to simplicity, innovation and member empowerment," says Andrew Ford, Rest general manager, brand and member experience.
“The Reunion team bring a fresh perspective to strategy, creativity and experience that we believe will be an asset as we continue to focus on helping our members make the most of their super at every stage of their journey with us.”
Justin Hind, co-CEO and founder at Reunion, says the agency will leverage its expertise in crafting brand narratives.
"We are honoured to join forces with Rest to bring cohesion and synergy to the various facets of its brand and member experience strategy," Hind says.
"We look forward to contributing to Rest's continued success and enhancing the overall experience for their members.”
The brand's last campaign was ‘Feel the fairness' which featuring a boundary-breaking body percussion performance designed to capture how it feels to be a Rest member.
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