Report: Ad agencies tell clients to pause spend with Twitter

By AdNews | 3 November 2022
Credit: Bruno Nascimento via Unsplash

IPG and Havas Media are reportedly advising clients to pause ad spend with Twitter over concerns about content moderation following the social media platform's takeover by billionaire Elon Musk. 

The Wall Street Journal quoted an email from IPG: "The current situation is unpredictable and chaotic, and bad actors and unsafe behaviors can thrive in such an environment.” 

The Interpublic email cited research that showed “a rise in inappropriate behaviour”.

Ryan Barwick, a journalist at newsletter Morning Brew, cited an email sent by IPG's MAGNA.

Musk tweeted after he closed the $US44 billion to buy Twitter: "The bird is freed.”

However, later he said Twitter “obviously cannot become a free-for-all hellscape, where anything can be said with no consequences". 

Musk, who changed his Twitter handle to Chief Twit, also said Twitter was “forming a content moderation council with widely diverse viewpoints”.

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